Dr. Jonah Berger on How To Change Anything

Dr. Jonah Berger, internationally bestselling author of Contagious, Invisible Influence, and The Catalyst

Everyone has something they want to change. Support professionals want to shift to more proactive engagement. Employees want to change their boss’ mind and leaders want to transform organizations. But change is hard. We push and push, but often nothing happens.

Could there be a better way? This talk introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change, and how by mitigating them, you can change anything.

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